The Power of Value

This course will help drive your company to faster, more profitable growth by teaching you what a Value-Driven Culture looks like. You already know that Value-Based Pricing is the most profitable pricing strategy you could implement, by far. You’ve either adopted it, or you’re thinking about it.  But that’s just the first step?  Once you decide to price based on value, you have the catalyst to help the rest of your company create, communicate and capture more value.  This course gives you the framework you need to drive impactful change throughout your organization. 

There is no doubt, this is the most powerful and fundamental course you could take if you’re focused on transforming your company so everyone understands value and their role in it.  

• How your buyers perceive value.
• The incredible power of will I products and situations.
• How your buyers’ journey to determine value should drive the decisions and tactics of product managers, marketers and sales.

This course is an overview course.  It provides a fundamental framework of the role of value in your company.  Other courses dive deeper into how to do many of the things talked about in the course. 

The structure of the lessons here allow you to go at your own pace.